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Contractor lead qualification software, and the thing none of it qualifies
Search this and you get two unrelated products plus a pile of advice. One kind vets subcontractors for insurance and safety. The other kind interviews the homeowner. Neither one tells you whether the job is worth the drive.
Two scans free, no card, nothing for her to install.
Two different products answer this search
Worth untangling first, because a chunk of page one is not about sales at all.
Contractor qualification in the industrial sense means prequalifying the trades who work on your site. One tool ranking for this phrase automates prequalification, reviews certificates of insurance, reviews EMR, scores safety against national averages and tells you which contractors pass, fail or get a conditional approval. Useful software. It has nothing to do with the woman who called about her kitchen. If you are a general contractor vetting subs, that is the category you want and you can stop reading here.
The rest of page one is lead management for contractors, and that is the real competition for this phrase.
What the lead tools actually qualify
Read them closely and they qualify the person, not the project.
One of the better ones runs an automated conversation by text the moment a lead arrives. It asks about the service, the problem and the scope, asks for photographs on the easier jobs, collects the address or zip code and the timing, and writes you a brief. Fast, and genuinely better than a voicemail nobody returns.
Another builds qualification into the pipeline as a stage your team works through. Its own description of that stage is refreshingly plain about where the judgment sits. Your team reviews the lead details, project type, budget, timeline and location. You decide if it is worth pursuing.
That is the pattern across the whole page. The software collects what the homeowner says and routes it to a human. Nothing on that page measures the job, sizes it, works out your drive time or applies a threshold. The qualifying is still you, reading a form, guessing.
Qualifying the person and qualifying the room
| What a lead tool knows | What a scan knows | |
|---|---|---|
| The scope | What she typed in a box | The room, measured, with photographs |
| The size | A budget range she guessed at | Quantities priced against your book |
| The condition | Not asked | Visible in the photographs |
| Response speed | Seconds, and that is real value | However long she takes to walk the room |
| What you hold before committing the day | A brief and a phone number | A priced scope you can say yes or no to |
These are not competing purchases. A speed to lead tool answers in seconds and that matters. It just cannot tell you what the job is.
How it works on one lead
The lead comes in
However it comes in today, web form, phone, a referral from the last job. Nothing about that changes.
You send the link instead of booking the appointment
A text with a link in it. She opens it on her own phone with nothing to install. No store page, no account, no password to reset.
She walks the room
A recent iPhone Pro measures the room with LiDAR as she goes. Any other phone falls back to photographs plus the room sizes typed in. Photos upload one at a time as she takes them.
You get a priced scope, then you decide
A vision model reads the photographs, a model writes the scope brief, and the quantities get priced against your cost book. Now the question is answerable. Twelve thousand dollars of work thirty five minutes away is a yes. A two hundred dollar vanity swap across the county is a phone call, politely.
Where the number comes from
The scope brief is written by a model and the renders come from an image model. We say so plainly, because it is true and because it is the useful part.
The price is not a model. The quantities out of the scope run through your own cost book, line by line, each one traceable to where it came from. That matters more on this page than anywhere else, because a qualifying number is only worth having if it is your number. A national average telling you a job is worth eleven thousand dollars does not tell you whether it is worth eleven thousand to you.
Questions contractors ask
Is this a CRM?
No. It does not hold your pipeline, chase follow ups or send invoices. Keep whatever you use for that. The priced scope can go into your CRM through Zapier.
What about speed, when a lead tool answers in thirty seconds?
Speed is worth having, so keep it. Answer fast, then send the link in the same conversation. The two jobs are different. One keeps the lead warm and the other tells you what the lead is.
What if she will not do it?
Some will not, and that is information too. A homeowner who will not spend four minutes walking her own bathroom with her phone is telling you something about how the job would go. You can still drive out. You are choosing to now, instead of defaulting to it.
Can I use it on jobs I have already decided to take?
That turns out to be most of the use. The measurements and the written scope are worth having even when the answer was always going to be yes.
Does a scan my own guy takes count against the plan?
No. Anything one of your own people captures on site is unmetered on every plan. The seat is the thing you paid for.
Qualify the next two for free
Two scans, no card. Put the next two leads through it and see whether the answer comes back clearer than the form did. The founding rate stays with the account for as long as you keep it, and it is gone after November 30.